Stepping out of your comfort zone in the name of business growth!

I’m talking today with Jess Pongrass, Co-owner of Baby Village, a beautiful store for all things baby and parenting. Seeing the opportunity to expand her reach through virtual content, Jess has become a video pro and joins me today to talk about her experience creating regular, high quality video content for her business. 

In this episode, Jess and I talk about how creating video content has helped Baby Village build a deeper connection with their customers, build brand credibility and provide evergreen content to new and old customers for years to come. 

We talk about how Jess stepped outside her comfort zone to begin filming video content, how she schedules her filming, the organisation required, and what she has learned through the process. We also chat about how Jess managed to launch a new store and pull off a very successful virtual expo in the middle of covid!

Baby Village is yet another example of the power that video content has to build genuine connection, broaden brand awareness and drive a business forward.

Listen to the episode here.