My guest today is one of my favourite clients, Chris Britton, Chief Marketing Offer of Objective. Objective is a global software company that managed to pivot their huge 2021 annual conference to virtual in just 2 weeks due to snap lockdowns. 

This interview was taken from my Nailing Virtual conference in August, where we took a deep dive into the lessons learned and discussed just how Objective navigated the global transition to virtual.

In this episode, Chris talks about how Objective uses our global videography crew to create high quality case studies, and how this process helped them transition to producing a high caliber virtual event. We talk about the value of pre-recording, how Chris prepared his team for the transition, repurposing content and loads more. 

There are so many valuable takeaways from this episode as Chris shares some of his biggest learnings throughout the transition from live to virtual. 

Check out the whole episode and the show notes here: rebeccasaunders.com/7