Growing Your Reach Using Podcasting
Jul 19, 2022My guest today is The Podcast Matchmaker, Michelle Glogovac. Michelle is the CEO and founder of The MLG Collective, an award-winning public relations agency specializing in the podcast industry. She is an award-winning publicist, podcast host, podcast producer and a former aviation fuel guru. We met on the incredible Nekker Island and I’m so happy to be bringing her to you today.
In this episode, we’re exploring how Michelle has grown her business in public relations through pitching to both podcasts and traditional media. She has helped entrepreneurs, authors, and experts enhance their storytelling skills, grow their businesses, and elevate themselves as thought leaders on over 1,000 podcasts and in various media outlets such as INSIDER, mindbodygreen, HuffPost, Thrive Global, Parade, Cosmopolitan, Associated Press, Hello Giggles and more.
Michelle takes us through how to pitch to different media outlets and podcast hosts, what you need to consider when deciding whether to start a podcast, where to record episodes in your house, and how to eliminate the human moments in each episode (“ummmm”).
I’m so grateful to have Michelle on the show today to share her expertise and experience. She provides enormous amounts of valuable advice and recommendations for anyone deciding whether to start their own podcast and I encourage all of you to listen in and write down her top tips!
