EPISODE 40

When and why you'd work with a professional videographer

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I’m bringing you a jam packed solo episode today to talk about when and why you would bring on a professional videographer in your business. 

A lot of business owners try to save money by learning a skill that’s not necessarily in their genius zone. DIY video production can work really well up until a certain point, but if your business is expanding, or your content isn’t where you’d like it to be, this is where a professional videographer will be a game changer and allow you to stay smart and savvy. 

I’m a big fan of outsourcing and in this episode, I share how you can outsource to a professional videographer in a few different ways. Whether it's from pre-production all the way through to editing or just some help to repurposing your existing content, engaging with a professional might be just what you need to level up.

I also discuss the three tiers of professionals, from fresh out of university to someone like me running a team of video ninjas. I talk about the considerations to keep in mind and the questions you should ask as you're figuring out who to work with.

Wherever your business is at, my goal is to help you have fun engaging with your audience in front of the camera. Creating amazing video content doesn't have to be overwhelming and with a professional in your corner, you can focus on running your business, sharing your knowledge and expertise with the world.

Topics discussed:

[1:30]: I have monthly themes planned for the next 12 months and we’ve got some incredible guests coming up.

[3:00]: There comes a stage where you need to bring on a professional. As business owners, you need to release how much time, energy and money you waste trying to learn a new skillset that is outside your genius zone.

[4:30]: Online programs are also referred to as LMS in corporate. There is a lot of video content required to make these programs a reality. You can script, and prepare then bring in a professional for the filming.

[6:30]: For this amount of filming, I suggest 2-3 mornings of filming because it’s very hard to keep your energy up.

[7:25]: Once you’ve filmed the content, get someone else to edit the content. Professional editors are so fast, which will save you time and resources. 

Why you would hire a professional videographer.

[8:00]: #1: Outsourcing for additional content. This is where you are already filming a high quantity of content. I’m doing all the filming for my podcast with two cameras then outsourcing the postproduction to repurpose it into content for YouTube and other social platforms. 

[9:30]: #2: Hand over everything. Online courses, promotional videos, regular social updates etc. A professional can do the whole lot from filming to post production. 

3 tiers of videographer professionals

[10:15]: Junior Freelancer. They will have the skills to film and edit your content and are at a lower price point. Be mindful of expectations in terms of skill, price and timeliness. Ask questions to make sure you know what you’re getting. 

[11:25]: Experienced Freelancer. They will have more systems in place, they will be good at what they do and you will pay a slightly higher price point.  They might still have delays with timeliness. 

[12:05]:  Video Production Company. This is where I sit where my whole team helps clients to plan the content, and guide through pre-production, film, and edit. 

[13:00]: Download my 5 Step Checklist to Choosing the Right Video Supplier.

[14:30]: Recap. 

[15:20]: Many people are great at DIY but bringing in a professional will help you level up

Links & Resources.

Connect with Rebecca: 

Download my 5 Step Checklist to Choosing the Right Video Supplier here.
 

Sign up to the waitlist for my signature program The Video Accelerator here.

• Instagram: @therebeccasaunders

Thank you for listening!

If you enjoyed this episode, take a screenshot and share your key takeaway on Instagram Stories and tag me @therebeccasaunders